Misuse of Social Networks by SEO Experts and Web Marketing ProHow to Use Twitter for Marketing
Author: Darren Olander
Twitter is a relatively new web 2.0 site that is starting to gain a lot of popularity. That means that a lot of people have heard of it but it is also quite common to run into people who haven't heard of it.. yet. Twitter.com is this social site that encourages users to post often about what they are currently doing.
A lot of people are using it to improve their marketing reach, by being an active twitterer they gain followers who are interested in what they got going on. This means people being exposed to their updates on a regular basis. For example, if you have hundreds of followers in Twitter and you decide to post an affiliate link, that means that hundreds of people have instantly been exposed to your offer. In this article I will discuss ways to maximize Twitter for your marketing, and also a big mistake to be aware of.
In order to have a fan base per say of followers in Twitter you must be able to keep their interest in you and what you are doing now. "What are you doing?" is the whole foundation of what Twitter is about in the first place. Make sure to post daily if not several times throughout the day updates about what you are doing. The magical thing behind this is that many of your contacts will be able to feel like they know you so much better, will trust you more, and feel much more comfortable about working with you. On the other hand, when you follow others you can learn about them and their possible needs.
The big mistake to watch out for is only posting affiliate links or offers on your Twitter page. This looks like Spam and many people will see you as just abusing Twitter for your own personal gain. Think of it this way, if you would not want to invite your friends or family to keep up with you via Twitter then you are going about it all wrong. As with anything you send out or provide, ninety percent should be content and ten percent (at most) advertising. So this concept is quite simple... constantly post throughout the day what you are doing.. it is usually very simple and only takes a few seconds to post! Secondly, if you write articles or provide content online, provide a link for those in your Twitter posts. You may post many things within one day, but the last thing you post for the day is usually the most important because it will be there the longest. This means that your last post for the day should very well contain a link that you want your followers to see before your start Twittering again the next day!
Another part of Twitter is contributing. As with any social site it should be a give and take relationship. Notice that give comes first... the more you give the more people will want to work with you and the more attention you will receive. Make sure to read and follow other users in Twitter. If you read something interesting or helpful then make sure to reply and say so, or even put a link for it on your Twitter so that you are directing others to more quality content. This can also be as simple as connecting with other users, if they know you are reading their Twitter page they will be much more likely to check out what you have going on too.
To get started in Twitter you should first invite contacts who aren't using Twitter and also find contacts who are already using Twitter so that you can start following them and also start getting people to follow you. Twitter has a nice invite and find feature that makes this incredibly easy. To grow your reach even more you can start following people who follow or are followed by the people who follow you.. or that you follow. You might need to read that sentence again.. but basically you can find other users to connect with that are already connected to other users.
Now for a big tip. If you really want to maximize the potential with Twitter, you should make sure to take advantage of any plug-ins or sites that support Twitter. Here are three, but I'm sure there will be many more in the future if not already. Squidoo allows you to input your Twitter account info into your Squidoo account and then it can automatically post updates to your Twitter account when you create or update Squidoo lenses. Facebook has an application called Twitter, it automatically updates your Facebook status when you make a Twitter post. The other tool is a free WordPress plug-in called TweetMyBlog that allows you to create a two-way connection from your blogs to Twitter. TweetMyBlog allows you to use a widget on your Wordpress blogs that will display your current Twitter feed.. that way all visitors to your blog can look at the widget and see a running feed of your latest Twitter posts. If they click on that they will be brought to your Twitter page. In addition, when you make a new post to your blog, TweetMyBlog will automatically make a post to your Twitter page with a link to your latest blog post. Imagine the extra exposure you can receive by using these tools that help people see more of what you are doing.
Lastly, have fun! Twitter is a social site... so interact and enjoy!
About the Author:
Darren Olander is dedicated to teaching others how to create a success online through internet network marketing strategies. He is a site owner, article writer, coach & marketing consultant enjoying the benefits of working full time from home. Learn more about him at https://www.darrenolander.com
Article Source: ArticlesBase.com - How to Use Twitter for Marketing
fessionalsAuthor: shaneInitially, Social Networks were intended for people to connect with each other, keep in touch with friends you can’t regularly meet and know what’s going on in their lives, share information, photos, interesting stuff and much more. Simply put, social networks emerged as everything it took to relieve day to day monotony and bond with family and friends.
After some time, another aspect that highlighted the use of social networks came forward, when business professionals thought of it as a good way to promote their products/services and target those who were interested. Although this was a good thing considering the fact that social networks were also planned to connect people of same nature, looking out for the same things, but were strangers. This made social networks a platform for people having same interest but no interaction, to communicate with each other and fulfill their requirements.
But no one knows how this simple plan turned into a rotten marketing practice, and now it has taken the social networks by storm. If you happen to have an account on any of the social networks like MySpace, Facebook, Orkut, Twitter, StumbledUpon etc. you must know exactly what I’m talking about. Yes! You got me…I’m talking about unknown friendship requests you get, I’m talking about that new friend you just added whose constantly filling your profile by advertising unwanted products, I’m talking about the unasked emails you receive in your mailbox with reference to your social network subscription, and so much more!
What’s all this nonsense anyways? In simple terms, we call it “misuse”. Social networks are being badly exploited by many SEO experts and marketing professionals. But the worst thing is that these so-called specialists do not even know whom to target and how! One free of cost tip for all you SEO’s and internet marketers would be to create a proper group regarding the entity you are promoting and then target the audience whom you think will be interested and ask them to visit that group. You can also join all the groups that relate to you and then add connections.
This will not irritate the users as the thing you are marketing will be of their interest (which you have identified earlier through target market analysis) and it will broaden your chances of getting some solid customers. This will also diminish the misuse of social networks, and will improve the productivity of it.
There is a dispute among web marketers about which marketing method is more effective—social networks or search engine optimization? With the growing hype of social networks, many believe it works wonders and supersedes SEO, but the truth is quite opposite. So, without going into further details I’ll explain how.
Take it like this: when people create a profile on social networks they don’t do it to purchase certain products and services, they do it for relaxation and to keep in touch with those whom they have lost regular contact with. But when a person enters search phrases in the search engines, they are definitely seeking out for something. This evidently shows that a social network user is less likely to respond to your marketing message as compared to the search engine user.
So all you internet marketers bombarding social networks with useless marketing advertisements, take a moment to consider whether it’s giving you something in return or not, or is it just harming your credibility even more? Utilizing social networks is not a bad idea, but only if you know the right tactics, made at the right time, and on the right targets. Otherwise you’ll just end up wasting your time for no good! To know more about how social networks work and how can you positively use them to promote your business, contact SeoGP. We excel in providing complete SEO and internet marketing services that will get you recognition in the SERP’s as well as among your potentials.
SeoGp is an Internet Marketing Company that provides Seo Services, Link Building, PPC Management and Social Media Marketing Services. For More on Seo: Seo Tips, Tutorials, Articles and Web Marketing Blog
Article Source: ArticlesBase.com - Misuse of Social Networks by SEO Experts and Web Marketing Professionals